The Stylish Studio partners with small businesses across Australia — founders, creatives, service providers and product-based brands — who want marketing that feels clear, supportive and intelligent.

We focus on strong strategy, helping businesses build a solid foundation before layering complexity. Our work is collaborative, practical and grounded in the realities of running a small business.

You don’t need to be big to be strategic.

You just need the right plan.

Our story

Since 2014, I’ve founded and led six businesses across different industries, built concepts from the ground up, and worked closely with hundreds of small business owners. Because I’ve been on both sides — the founder and the strategist — I understand the realities of running a business: limited time, limited energy, and the pressure to get things right.

My background includes formal studies in Psychology and Marketing at The University of Queensland, as well as ongoing professional development through global mentorship and programs. I’ve invested extensively in my education because I believe a strong strategy comes from understanding people as much as platforms or trends.

But more than qualifications, my work is shaped by experience — building, testing, refining, failing, learning and starting again.

Building what didn’t exist

One of my earliest ventures, Stylish Kids Australia, was a pioneering online marketplace that helped small businesses collectively generate over $3 million in revenue in under three years. That experience led to industry awards, a national speaking tour, and invitations to teach digital marketing strategies across Australia.

I went on to build large online communities, educate thousands of business owners, and launch projects such as Flatlay & Collaborate and Stylish Magazine — initiatives that explored new ways of connecting, collaborating and building brands in the digital space.

Each project strengthened my understanding of brand positioning, audience behaviour and what actually drives sustainable growth for small businesses.

In the centre of my work is a belief that clarity changes everything.

I believe strong businesses are built through thoughtful strategy, honest communication and self-leadership. I’m not interested in shortcuts or trends that look good for six months and fall apart after.

The Stylish Studio works with small businesses across Australia, including:

  • Founders and creatives

  • Service-based businesses

  • Product-based brands

  • Growing businesses needing clarity and direction

Featured In

our projects

  • Zailie

  • Cosy Joey

  • Stokke

  • Poppys Little Treasures

  • Hearts of Play

  • Downunder Magnesium

  • Hunter and Nomade

  • Baby Zen Yoyo Australia

  • Goondiwindi Cotton

  • From Day Dot

  • Larder Goondiwindi

  • Lanescape Festival

  • Peitho

  • Life in Style

  • Stylish Kids Australia

  • Sister Sister Co Products

  • Athlete Nexus

  • Sister Sister Co

  • Two Darling Event

  • Lupo NZ/AUS

  • Flatlay & Collaborate Event

  • Stylish Magazine

  • Plain Jane Interiors

  • Karora

  • Allay Skin

  • Macintyre Brook Grove

  • Little Tots & Treasures

  • Zarlak

  • Milki & Co

  • Little Meme Designs

  • Alison Sheppard

  • Block Training

  • The Meeting Place

  • Aalayik

  • PostOp Clinic Sydney

  • Wildchase

  • The Golden Bone Bakery

  • Baby Sleep Code

  • The Good Gift Co

Customer Love

  • Strategy Sessions

    "Just WOW! Finished my strategy session with Roberta and have left feeling excited and ready to conquer the world. It is always so nerve wracking meeting new people and discussing business, especially when you put your heart and soul into it and your ideas and plans sometimes can feel overwhelming. Roberta straight away made me feel relaxed and at ease. She understood exactly where I was coming from, could see my vision, we connected, were able to plan, tears were shed and I was left feeling excited, determined and empowered. Roberta, you are truly amazing and I can't thank you enough!"

    - Katy Stone, Milki and Co

  • Launch Strategy, Website Design & Social Media

    “Ohhh my goodness!! WOW! All sounds/looks incredible - thank you!! I love the website layout and can definitely see how well the Instagram images work/flow together now, using the same tones/presets etc. Gosh you have been super busy, AMAZING!!!”

    - Jess, The Good Gift Co

  • 12 Months Mentoring Program

    " I have absolutely loved working with Roberta, she has helped to implement so many creative and valuable ideas into my business. She continually gives me new projects to work on and puts new and inspiring ideas in my head. I feel I have more energy and drive for my business venture than I ever have before. I have a much clearer mind and direction of what I am doing in my business and what I am aiming to achieve"

    - Emma, Little Meme Designs

  • Website Design

    “Working with Roberta has been amazing! So knowledgeable of creating websites and all its features. Terrific communication, nothing is impossible for her to fix it and update. Roberta goes above and beyond to get your website looking amazing and functional. I would definitely work with her again and highly recommend:)”

    - Sarah, Peitho

  • Launch Strategy, Website, Email Marketing, Social Media

    “My launch was an absolute success, and post-launch is still going strong. I've learnt so much from Roberta. I have received multiple comments and feedback from other businesses telling me how impressed they were with my pre-launch and launch. 

    Roberta also created the most amazing and stunning website ever and a beautiful Email Marketing Strategy and design. They make my brand look professional and establish my business with the audience's trust. 

    TSS also managed my Social Media Strategy, content and engagement. My audience on Instagram has grown fast, organically and only with the right followers, belonging to my perfect target market. 

    The business achieved everything it has with Roberta's support. “

    - Estelle, From Zailie

  • Website Design

    Roberta’s expertise with building our website and marketing our new brand was next to none. I was able to communicate our vision with her efficiently and effectively and we are very happy with the result.
    Her additional insight meant our website and marketing message exceeded our expectations.
    Thank you so much!

    - Katie & Luke, Block Training

  • Strategy, Website, Email Marketing & Social Media

    “Roberta is very experienced and efficient in her work, she has built a new and very stylish Shopify website for me and is an expert in marketing in social media! Highly recommend.”

    - Vanessa, Plain Jane Interiors

  • Strategy Mentoring

    “Roberta from The Stylish Studio is an absolute game-changer! Her marketing expertise and keen eye for social media styling have transformed our brand's presence. Working with her has been a breeze - she not only understands our mission and values but also goes the extra mile to ensure they shine through in every aspect of our strategy. Roberta's blend of design expertise and strategic insight culminates in a master plan that not only looks phenomenal but also offers concrete, step-by-step instructions for implementation. We can highly recommend The Stylish Studio, and we look forward to working with Roberta and her team for many more years to come.”

    - The Golden Bone Bakery

  • Social Media

    “Roberta from the stylish studio helped me get on my feet when it came to social media for my business she was able to create personalised filters for our brand and really created a warm feeling for our business whilst keeping it classy. She also provided the tools for us to continue the socials process ourselves once we felt comfortable and were no longer needing her assistance. She has also kept in touch since and has let me know shes always here if we do need her again. Highly recommend!”

    - Cait-Lyn, TMP